Accessibility Vs Aesthetics

Thinking about my own designs for the ident project i have come accross a design problem; the opposition between accessibility and aesthetics. On one side of the problem a good design must be as aesthetically pleasing as possible but on the other side it's function is to convey information directly and easily. The best way to convey information such as text is using a boring font on a white background, not the most interesting thing to look at. If this is the case then users may not want to read it. As a designer i must find a way of making an interesting design that also is accessible by as many people as possible.